Selected Outcomes

Commercial Systems Leadership

Led the end-to-end operational execution of a fully virtual luxury sample sale spanning pricing architecture, Shopify infrastructure, sales activation, inventory visibility, and partner coordination across 6+ showrooms and 6+ storage/display locations. Generated ~$755K across 71 orders while maintaining ~31% contribution margin after commission payouts, shipping support, and structured discounting through systemized pricing controls and operational visibility architecture.

~$755K sales | ~31% contribution margin | 71 orders | Fully virtual sale execution

Forecasting Process Redesign

Redesigned the monthly forecasting cadence across sales, finance, and executive leadership by implementing structured probability tracking, quote movement visibility, and standardized reporting architecture within NetSuite. Replaced inconsistent week-to-week forecasting assumptions with measurable visibility into what converted, what delayed, and the operational reasons driving pipeline movement across the business.

Reduced forecast cleanup and manual analysis from several hours per week to approximately 3–4 hours per month by redesigning the process into a contained operational review system with clearer ownership, more reliable forecasting behavior, and substantially improved visibility for both U.S. leadership and parent company reporting.

Reduced forecasting analysis to ~3–4 hours monthly | Structured quote movement and delay visibility

Pricing Architecture & Margin Strategy

Led annual pricing architecture redesign across 1,500+ SKUs amid expanding 15–50% tariff exposure, annual workroom cost increases, and a newly implemented 5% intercompany transfer fee structure. Modeled multiple pricing and margin scenarios to balance profitability, commission structure, and long-term client trust, ultimately proposing a capped ~16% pricing increase strategy that reduced downstream commercial friction while helping stabilize eroding margins. Designed the operational pricing templates, coordinated ERP upload architecture, and executed final pricing and BOM data integration into Pagination to generate updated company-wide pricing guides and operational sales infrastructure.

1,500+ SKUs | 15–50% tariffs | ERP-integrated pricing rollout

Hannah OS™

A system for turning signal into structure.

I approach operations as a system — not a set of tasks.
Each layer builds clarity, reduces friction, and drives measurable outcomes.

01 — Identify
Surface where the signal appears
02 — Diagnose
Identify the root cause driving the issue
03 — Design
Build structure that removes friction at the root
04 — Implement
Activate the system with clarity and
drive adoption
05 — Maintain
Ensure the system sticks and scales

Built in the Grey

Clarity is usually designed, not discovered.
Most of my work begins in the grey — where real architecture starts to emerge.

I thrive in environments where the path forward isn’t fully defined yet, particularly during periods of growth, operational friction, changing priorities, or when systems no longer scale cleanly with the business.

My work sits across the connective layers of the business: operations, client experience, sales, finance, ERP administration, logistics, and cross-functional decision-making. Much of my work involves translating complexity into structures that people can operate within consistently, understand clearly, and genuinely want to use.

I’m drawn to understanding how each part of the system influences the next, and where friction, visibility gaps, or misalignment begin to impact the broader business. I instinctively trace the layers beneath how businesses function: invisible workflows, behavioral patterns, communication gaps, and operational habits that quietly shape outcomes over time.

Whether redesigning forecasting processes, building operational infrastructure, or refining how information moves through a business, the goal is rarely more complexity. It’s creating enough clarity for momentum to follow.